How Orixon Analytics’ Privacy-First Tracking System Works
Introduction
Orixon Analytics follows a privacy-first approach, designed to provide accurate metrics without compromising user privacy. Unlike traditional platforms, Orixon does not use third-party cookies or collect sensitive data, ensuring full compliance with regulations like the GDPR, ePrivacy, and other global privacy laws.
What does “privacy-first” mean?
A privacy-first tracking system means:
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No collection of personally identifiable information (PII) such as name, email, or full IP address.
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No cookies stored in the user’s browser, unless explicitly configured.
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Collected data is anonymized and aggregated to prevent user profiling.
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All traffic is handled locally, without third-party servers (unlike cloud-based services).
What data is collected?
Here’s a breakdown of the data Orixon Analytics may collect:
| Data | Collected | Notes |
|---|---|---|
| IP address | ✅ Partial | Automatically truncated |
| Country and approximate city | ✅ | Derived from partial IP |
| Device and operating system | ✅ | Detected via user agent |
| Browser | ✅ | Name and version only |
| Screen resolution | ✅ | Helpful for UX optimization |
| Referrer | ✅ | If available |
| Pages visited and time spent | ✅ | Collected anonymously |
| Custom events | ✅ | If configured by the user |
| Personally identifiable info (PII) | ❌ | Not supported by design |
How does it work technically?
Tracking is enabled by adding a lightweight, asynchronous JS snippet to your website:
Each interaction is sent to a server-side endpoint that:
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Validates and anonymizes the data.
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Logs basic metrics.
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Stores the information in real time.
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Updates dashboards, reports, and sessions.
How is privacy enforced?
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Automatic IP truncation: only a portion of the IP is retained.
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Dynamic hashes: users are not traceable across sessions or websites.
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Zero cookies: nothing is written to the user’s browser.
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Easy opt-out: you can exclude specific users via rules or URL parameters.
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EU hosting (if self-hosted): you keep full control of your data.
Who benefits from privacy-first tracking?
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Government and public sector websites that must strictly follow GDPR.
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Bloggers, publishers, and small businesses looking for lightweight, compliant analytics.
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Web agencies offering ethical alternatives to Google Analytics.
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E-commerce platforms analyzing user behavior without violating trust.